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Digital Marketing Course​

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Course Overview

This course is designed to equip you with the knowledge and practical skills required to excel in the field of digital marketing. In today’s digital age, businesses rely heavily on effective online marketing strategies to reach and engage their target audience. Whether you’re a marketing professional seeking to enhance your skills or an aspiring digital marketer, this course will provide you with comprehensive training in various digital marketing channels and strategies.

Course Details

  • Duration: 3 Months
  • Format: Offline Class
  • Basic understanding of marketing principles

Course Curriculum

      1. Introduction to Digital Marketing

        • Overview of digital marketing channels and their importance
        • Understanding the digital marketing landscape and trends

      2. Website Development and Optimization

        • Basics of website design and user experience (UX)
        • Search engine optimization (SEO) techniques

      3. Pay-per-Click (PPC) Advertising

        • Creating and managing PPC campaigns (Google Ads, Bing Ads)
        • Keyword research and ad targeting strategies

      4. Social Media Marketing

        • Leveraging social media platforms (Facebook, Instagram, Twitter)
        • Creating engaging content and managing social media campaigns

      5. Email Marketing

        • Building effective email marketing campaigns
        • Designing compelling newsletters and automation

      6. Content Marketing and Blogging

        • Developing a content marketing strategy
        • Writing engaging blog posts and optimizing content

      1. Video Marketing

        • Creating and promoting video content (YouTube, Vimeo)
        • Video editing and optimization techniques

      2. Analytics and Data-driven Marketing

        • Tracking and analyzing website and campaign performance
        • Utilizing data for informed marketing decisions

      3. Mobile Marketing

        • Mobile advertising and app marketing strategies
        • Optimizing websites and campaigns for mobile devices

      4. E-commerce and Conversion Optimization

        • Strategies for driving online sales and optimizing conversions
        • A/B testing and landing page optimization techniques

      5. Influencer Marketing and Online Reputation Management

        • Collaborating with influencers and managing brand reputation
        • Online reputation monitoring and crisis management

      6. Digital Marketing Strategy and Planning

        • Developing an effective digital marketing plan
        • Budgeting, goal setting, and performance measurement

Course Benefits

  • Comprehensive coverage of digital marketing channels and strategies
  • Hands-on exercises and real-world case studies
  • Experienced instructors and industry professionals
  • Industry-recognized certification upon completion
  • Networking opportunities and career support
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